Company
Citroën - PSA Groupe
Production
Concept thinking, User research, 3D modeling and rendering, User interfaces, Prototyping.
Date
March-August 2019
Role
Thinking and conceptualizing a way to enhance the experience of the Citroën C5 Aircross facing the future of secondary electric transportations and city vehicle limitations.
The sponsored project
PSA Groupe had one single direction to this project: Building more exciting and future thinking visions for the Citroën C5 Aircross. How can the vehicle adapt to future environements?
Study cases
Research developped to kick off the project and conceptualising.
Technology benchmark
So much can change in the space of 2 years
As important as it may seem - Keeping in mind future technologies and how they can frequently impact our way of living is key to building a sustainable project. This study will pick out interesting research of engineering concepts that can influence new experiencesr.
User studies
Making the most of our car
Thinking towards how we can apply a new vision that solves daily obsicles of vehicle owners. What kind of acticities do they complete when they aren't driving. Daily communiting is an important factor but vehciles can also be subject to huge tasks that we often don't think of before purchasing a new car.
Stage 1
Technology benchmark
Citroën C5 Aircross
Understanding the onboard technology included in the vehicle to visualize how we can combine assets to create a new onboard experience for the users.
Augmented environement
General Motors are studying a way to include an AR experience to the rear and front windows of the vehicle. This can combine digital information with the outside environment.
Autonomous vehicles
Volvo and many other car manufacturers are exploring ways to declutter the vehicle and re-invent the cockpit. This can redefine users' primary occupation when traveling by car.
Smart activities
Many businesses are including vehicles in their experience. Drive-throughs and many other infrastructures grow towards new ideas to make life easier for their users.
Combine smart objects
Research shows we are finding ways to combine secondary transportation devices with our primary vehicle to allow flexibility to use one another to add benefits.
Concept boards.
Exploring different connected concepts that enhance user experience and combine new technologies.
Vehicles are becoming more and more connected as we approach a digital and automated future. The innovation will have a large impact on the automotive industry.
The concept boards are designed to showcase all the previous technology bechmark with some new ideas. They were presented to Citroën during the phase 2 of the project before the creative team at PSA decide which idea could be interesting to develop.
Study 2
Concept 1
With the aim to redefine a daily routine and a way of commuting, the connected electric scooters are built to work alongside a user's vehicle.
The solution
How can we extend the usage of a personal vehicle by combining two types of transportation methods to make commuting more efficient?
User scenario 1
Professionals who commute to work every day of the week can finish their journey with the electric scooters continously connected to the main vehicle.
User scenario 2
The Citroën C5 Aircross is also a family car. The scooters that are permanantly connected to the vehicle can be used on a family day out.
Study 2
Concept 2
Defining a way to extend the usage of the user's vehicle to help during daily tasks that become problemtique without any assistance.
The solution
The eletric scooter can also be used as a shopping cart when folded. This makes grocery lifting easier for people in need.
User scenario
The concept can help eldery complete tasks that generally require effort and additional assitance.
Digital solution
A connected experience to sync the scooters to the car
Hybrid conneted objectConnecting vehicles together
This concept regroups different user scenarios and creates a digital experience that answers user needs in a growing topic. Building the possibility to communicate between your primary and secondary way of transportation can ease the user's daily tasks.
Quick actions
Quick action help define the importance and comfort of being able to associate a secondary vehicle to the primary transport.
We could imagine that more actions can be created and associated with a connected app experience that connects the vehicle to the scooters.
Navigation
Navigation is a feature that help users explore and find their way through cities wiles having their car always connected and ready.
Future research
This concept was presented in front of PSA and as new ideas immerged and visions were created to imagine connected future. The jury mentioned this can not only answer future restrictions of vehicles being in cities, but also build an entire new market for can manufacturers.
